Pemberdayaan Masyarakat Untuk Meningkatkan Produktivitas dan Pemasaran Rumput Laut di Desa Pesisir Tirowali Kecamatan Ponrang Kabupaten Luwu
DOI:
https://doi.org/10.53769/jpm.v5i2.483Keywords:
Rumput laut; produktivitas; pemasaran; pemberdayaan masyarakatAbstract
Tujuan kegiatan PKM ini adalah meningkatkan produktivitas dan nilai jual rumput laut melalui penerapan teknologi tepat guna. Kegiatan PKM ini dilaksanakan melalui tiga tahapan: persiapan, pelaksanaan, dan evaluasi. Pelaksanaan kegiatan meliputi, sosialisasi budidaya, penanganan hama rumput laut dan diversifikasi produk olahan serta pelatihan pemasaran berbasis digital. Sebanyak 11 anggota kelompok tani rumput laut terlibat aktif dalam setiap rangkaian kegiatan. Hasil kegiatan meliputi peningkatan kualitas rumput laut kering sesuai standar, terciptanya produk olahan seperti krupuk, nugget, dan agar-agar serta meningkatnya kemampuan memasarkan produk secara digital. Kegiatan ini menunjukkan bahwa kolaborasi antara teknologi dan masyarakat mampu meningkatkan kualitas hasil produksi dan memperluas akses pasar secara nyata.
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Copyright (c) 2025 Hardiana, Andi Jumardi, Ruhama, Reski Yusrini, Iin Karmila Putri
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