Pemberdayaan Komunitas Muda untuk Ekonomi Berdaya Saing melalui Sociopreuner
DOI:
https://doi.org/10.53769/jpm.v5i2.488Keywords:
Pemberdayaan pemuda desa, Socioprenuer, Ekonomi berdaya saing, Pelatihan Kewirausahaan, Pemasaran digital.Abstract
Program ini dilatarbelakangi oleh kendala yang dihadapi oleh pemuda Desa Mattirowalie dalam hal keterampilan berwirausaha dan pengelolaan usaha, khususnya setelah kegagalan mereka mengelola bisnis berbasis minyak cengkeh akibat kurangnya inovasi dan lemahnya dukungan dari lembaga terkait. Dengan mengedepankan potensi lokal dan konsep kewirausahaan yang berorientasi sosial, program ini dirancang untuk membangun kapasitas kelompok Generasi Milenial Lampoko agar lebih siap dalam merintis dan mengelola usaha bernilai ekonomis secara berkesinambungan. Proses pelaksanaan dilakukan secara kolaboratif dan partisipatif melalui lima tahapan, yakni sosialisasi, pelatihan, penerapan teknologi, pendampingan, dan perencanaan keberlanjutan. Pelatihan melibatkan 15 hingga 20 peserta dan mencakup materi perencanaan usaha, digital branding, serta manajemen dasar usaha. Dalam tahap produksi, peserta terbagi ke dalam dua unit kegiatan utama: produksi parfum dan produksi sabun cuci piring berbahan minyak cengkeh. Tim produksi parfum berhasil menciptakan aneka varian aroma, sementara tim sabun memproduksi antara 10 hingga 15 liter sabun dalam satu kali proses, yang selanjutnya dikemas dalam 40 sampai 50 botol siap edar. Keduanya menunjukkan peningkatan keterampilan dalam teknik produksi dan pemasaran, serta berhasil memanfaatkan berbagai platform digital seperti Instagram, TikTok, Facebook, dan WhatsApp untuk promosi produk. Kegiatan ini membawa dampak positif berupa peningkatan kapasitas kewirausahaan, kepercayaan diri, dan terciptanya peluang ekonomi baru di kalangan pemuda desa. Secara keseluruhan, pelaksanaan program ini membuktikan bahwa partisipasi aktif masyarakat, khususnya generasi muda, sangat penting dalam merintis usaha mandiri yang berbasis pada potensi lokal dan diarahkan untuk keberlangsungan jangka panjang.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Abdul Rahman, Herman, Asriadi, Askar, Paramita Sundari
This work is licensed under a Creative Commons Attribution 4.0 International License.
By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
License
The use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution 4.0 International License.
Author(s)' Warranties
The author warrants that the article is original, written by the stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
User/Public Rights
Under the Creative Commons license, users are allowed to copy, distribute, display, and perform the work. Users will also need to attribute authors on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.
Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
- Copyright and other proprietary rights relating to the article, such as patent rights,
- The right to use the substance of the article in own future works, including lectures and books,
- The right to reproduce the article for own purposes,
- The right to self-archive the article,
- The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. The journal will not be held liable for anything that may arise due to the author(s) internal dispute. The journal will only communicate with the corresponding author.
Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that the journal entitles the author(s) to no royalties or other fees.
Miscellaneous
The article will be published in the journal if the article’s editorial process is successfully completed. The editors may modify the article to a style of punctuation, spelling, capitalization, referencing, and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers.
