Penguatan Pemberdayaan Masyarakat Pesisir melalui Bumdesa: Studi Kasus Pengembangan Wisata Bahari Pantai Punagaan, Kabupaten Kepulauan Selayar
DOI:
https://doi.org/10.53769/jpm.v5i2.582Keywords:
pemberdayaan masyarakat; BUMDesa; wisata bahari; slow tourism; digitalisasi pariwisata; SelayarAbstract
Pantai Punagaan di Desa Patilereng, Kecamatan Bontosikuyu, Kabupaten Kepulauan Selayar, merupakan salah satu destinasi pesisir yang memiliki potensi besar untuk dikembangkan sebagai wisata bahari berkelanjutan. Namun, pengelolaannya yang berada di bawah BUMDesa Baloka Mandiri masih menghadapi sejumlah kendala, antara lain rendahnya kapasitas sumber daya manusia, lemahnya tata kelola kelembagaan, minimnya strategi pemasaran, serta belum adanya pengemasan produk wisata tematik yang menarik. Kondisi ini berdampak pada rendahnya jumlah kunjungan wisatawan dan terbatasnya kontribusi ekonomi bagi masyarakat sekitar. Artikel ini membahas program penguatan pemberdayaan masyarakat pesisir melalui BUMDesa Baloka Mandiri dengan pendekatan partisipatif dan kolaboratif. Intervensi dilakukan melalui pelatihan manajemen usaha wisata, pengenalan bahasa asing dasar, pengembangan produk ekonomi kreatif, serta transformasi pemasaran digital berbasis media sosial dan website reservasi. Program ini dirancang untuk meningkatkan kapasitas kelembagaan, memperluas jangkauan promosi, serta mengintegrasikan konsep slow and mindful coastal tourism dalam pengelolaan destinasi. Hasil yang diharapkan dari kegiatan ini adalah peningkatan keterampilan pengelola, terbentuknya paket wisata tematik yang sesuai dengan potensi lokal, serta tersedianya sarana promosi digital yang mendukung keberlanjutan pengelolaan destinasi. Selain memberi dampak ekonomi bagi masyarakat, program ini juga mendukung pencapaian Tujuan Pembangunan Berkelanjutan (SDGs), khususnya poin 8 tentang pekerjaan layak dan pertumbuhan ekonomi serta poin 14 tentang pelestarian ekosistem laut. Dengan demikian, penguatan BUMDesa Baloka Mandiri dapat menjadi model pemberdayaan masyarakat pesisir dalam pengembangan wisata bahari berbasis komunitas dan teknologi digital.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Aqilah Nurul Khaerani Latif, Nur Aidin, Prasuri Kuswarini, Asmayanti
This work is licensed under a Creative Commons Attribution 4.0 International License.
By submitting the article/manuscript of the article, the author(s) agree with this policy. No specific document sign-off is required.
License
The use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution 4.0 International License.
Author(s)' Warranties
The author warrants that the article is original, written by the stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).
User/Public Rights
Under the Creative Commons license, users are allowed to copy, distribute, display, and perform the work. Users will also need to attribute authors on distributing works in the journal and other media of publications. Unless otherwise stated, the authors are public entities as soon as their articles got published.
Rights of Authors
Authors retain all their rights to the published works, such as (but not limited to) the following rights;
- Copyright and other proprietary rights relating to the article, such as patent rights,
- The right to use the substance of the article in own future works, including lectures and books,
- The right to reproduce the article for own purposes,
- The right to self-archive the article,
- The right to enter into separate, additional contractual arrangements for the non-exclusive distribution of the article's published version (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
Co-Authorship
If the article was jointly prepared by more than one author, any authors submitting the manuscript warrants that he/she has been authorized by all co-authors to be agreed on this copyright and license notice (agreement) on their behalf, and agrees to inform his/her co-authors of the terms of this policy. The journal will not be held liable for anything that may arise due to the author(s) internal dispute. The journal will only communicate with the corresponding author.
Royalties
Being an open accessed journal and disseminating articles for free under the Creative Commons license term mentioned, author(s) aware that the journal entitles the author(s) to no royalties or other fees.
Miscellaneous
The article will be published in the journal if the article’s editorial process is successfully completed. The editors may modify the article to a style of punctuation, spelling, capitalization, referencing, and usage that deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers.
