Strategi Pemasaran Pupuk Kotoran Sapi Balai Penyuluhan Pertanian (BPP) Kecamatan Sendana Kota Palopo
DOI:
https://doi.org/10.51574/jip.v1i2.26Keywords:
Strategi Pemasaran Pupuk Kotoran SapiAbstract
Penelitian ini bertujuan untuk mengetahui strategi pemasaran pupuk kotoran sapi Balai Penyuluhan Pertanian (BPP) Kecamatan Sendana Kota Palopo. Desain penelitian yang digunakan adalah deskriptif kualitatif. Penelitian ini dilaksanakan di Balai Penyuluhan Pertanian (BPP) Kecamatan Sendana Kota Palopo. Dalam penelitian ini pengumpulan data dilakukan dengan menggunakan metode sebagai berikut: wawancara, observasi dan dokumentasi. Populasi dari penelitian ini sebanyak 4 orang yang terdiri dari pihak internal dan eksternal. Dalam pengambilan sampel dilakukan dengan teknik purposive sampling atau dengan cara sengaja, pihak internal diwakili manajer BPP Kecamatan Sendana Kota Palopo (Syamsuddin, S.P., M.P.), pihak akademisi diwakili 1 orang dosen pertanian Universitas Cokroaminoto Palopo (Dharma Fidyansari, S.Pi., M.M.), konsumen terdiri dari 1 orang (Marni) dan masyarakat terdiri dari 1 orang (Rahmat). Analisis data dalam penelitian ini dilakukan menggunakan analisis SWOT. Hasil penelitian menunjukkan faktor internal dan eksternal pemasaran pupuk kotoran sapi Balai Penyuluhan Pertanian (BPP) Kecamatan Sendana Kota Palopo, yaitu faktor internal berupa aspek manajemen dan organisasi, aspek produksi dan operasi, aspek keuangan, aspek pemasaran dan aspek sumber daya manusia. Faktor eksternal berupa politik, ekonomi, social, teknologi dan lingkungan industri. Strategi pemasaran pupuk kotoran sapi Balai Penyuluhan Pertanian (BPP) Kecamatan Sendana Kota Palopo, yaitu Balai Penyuluhan Pertanian (BPP) Kecamatan Sendana Kota Palopo perlu meningkatkan produksi pupuk, memaksimalkan teknologi yang ada, meningkatkan promosi, membuat ukuran pupuk yang lebih bervariasi, mempertahankan dan meningkatkan kualitas bahan baku agar tetap bisa bersaing dengan usaha yang lain, meningkatkan modal agar dapat memperbaiki usaha dan menambah produksi, memberikan ciri khas pada produk yang lebih menarik dan memberikan kemasan produk yang lebih menarik.
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